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Course Description

A compelling story is the heart of any brand messaging that an organization strives to deliver. Whether you want to inspire, motivate, or gain the trust of your stakeholders, the story you share as part of your brand narrative is the most effective way to do it.

In this course, you will explore the principles of digital storytelling and how you can apply them. This course guides you through the elements of a successful brand narrative, examining the advantages of different digital platforms, such as podcasts and videos, and how they can impact the success of your brand narrative. You will also discover ways to overcome writer's block, a common hurdle for many people. The skills you develop in this course will help you shape, refine, and communicate the story within your or your organization's brand narrative.

Faculty Author

Christopher Byrne

Benefits to the Learner

  • Define the purpose and audience of your brand narrative
  • Draft a script for your brand narrative
  • Review and revise your brand narrative

Target Audience

  • Marketers
  • PR professionals
  • Communications professionals
  • Content creators
  • Creative producers
  • Journalists and media professionals
  • Scriptwriters and filmmakers
  • Authors

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Oct 30, 2024 to Nov 12, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $100.00
Type
2 week
Dates
Jan 22, 2025 to Feb 04, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $100.00
Type
2 week
Dates
Apr 16, 2025 to Apr 29, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $100.00
Type
2 week
Dates
Jul 09, 2025 to Jul 22, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $100.00
Type
2 week
Dates
Oct 01, 2025 to Oct 14, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $100.00
Type
2 week
Dates
Dec 24, 2025 to Jan 06, 2026
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $100.00
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