7 Courses Required

Additional Details

Target Audience

  • Marketing managers
  • Product managers
  • Entrepreneurs and small business owners
  • Anyone responsible for bringing a product to market
  • Non-marketing professionals and business leaders looking to develop customer strategy

Accreditation

  • Marketing Strategy Certificate from Cornell’s SC Johnson College of Business
  • 70 Professional Development Hours (7 CEUs)

Certificate Description

Marketing is not just advertising; marketing is a form of customer-centric management that generates value for the consumer. To do this successfully in the 21st century, you need to be well-versed in the systematic analysis of data and statistics used for creating, communicating, delivering, and exchanging offerings for customers, clients, partners, and society at large.

In this certificate program, you will build the skills needed to take a product to market, leveraging analytics at each stage to make informed decisions. You will discover how to craft a marketing strategy for both going to market and managing existing customers, as well as the basic quantitative methods that support it, including market segmentation, targeting, positioning, product development and testing, pricing, channels, and promotion. You’ll have the opportunity to complete a go-to-market strategy project in order to formulate and communicate rigorous and practical solutions to marketing problems commonly faced across industries. As a result, you will improve your problem-solving and decision-making abilities as well as your ability to communicate your recommendations and solutions from start to finish.

The courses in this certificate program are required to be completed in the order that they appear.

Certificate Print Title

Marketing Strategy

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Description
Certificate Price
Contract Fee:CU Employees Full Catalog : $700.00
Deadline to Start Last Course
Never expires
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